Most people think of Microsoft Word as a normal word processor, and to an extent, that's exactly what it is. But did you know that Word 2013 has a built-in citation mechanism for your research needs? Say you are writing a white paper for marketing use, and you took specific statistics from a website. You want to make sure you cite these facts. Why? Because if you cite them, it makes your business look professional, and it looks good when you know how to credit someone else's work.