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How a Small Business Can Benefit from a Customer Relationship Management Platform

How a Small Business Can Benefit from a Customer Relationship Management Platform

While it can be too easy to assume that specialized software, like customer relationship management (CRM) software is reserved exclusively for massive companies, there are a lot of benefits that small businesses can see from using it. Let’s take a look at some of these benefits now.

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Alert: 33.7 Millions Records Released to Public Due to Leak of Massive Marketing Database

Alert: 33.7 Millions Records Released to Public Due to Leak of Massive Marketing Database

In recent news, millions of records containing personal information were made available to the public in a sizable data leak, providing potential scammers with plenty of information to utilize in their schemes. These records were all part of a 53 GB database that was available for purchase from Dun & Bradstreet, a business service firm.

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Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title
It’s safe to say that nobody enjoys their email inbox getting clogged with messages. Unfortunately, communicating by email is a standard part of doing business. Of course, in order for these emails to communicate their message, they must first pique the interest of the recipient enough to be opened. Here is a guide to crafting email subject lines that get readers to open them. Depending on your audience and context of the email, there are a few different approaches to take. One rule to go by is to keep your subject lines as relatable and personable as possible. According to Unbounce, a message with the subject line, “Steve, where are you?” achieved a 43 percent open rate, compared to a Mail...
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What Really Happens when Websites Collect Your Personal Data

b2ap3_thumbnail_entering_personal_data_online_400.jpgYou might be aware that some websites collect personal data from you depending on your mobile device’s location, your browsing history, and several other factors. This information is generally used for marketing, but it could have unforeseen effects on the way you browse the Internet. It can be fairly revealing about your personality, or possibly even incriminating. Therefore, you should be aware of how this personal information is gathered from you without you even knowing it.

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Why Coca-Cola’s #MakeItHappy Commercial Fails to Make IT Happy

b2ap3_thumbnail_coca_cola_spill_400.jpgOne of the most memorable Super Bowl XLIX commercials yet again came from Coca-Cola. In classic Coca-Cola fashion (pun intended), they premiered an inspirational video with the message, “Let’s all make the World Wide Web a better place, #MakeItHappy.” We can’t contest to Coke’s feel-good message, but as an IT Company, we must object to one horrifying aspect of this commercial.

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