It’s safe to say that nobody enjoys their email inbox getting clogged with messages. Unfortunately, communicating by email is a standard part of doing business. Of course, in order for these emails to communicate their message, they must first pique the interest of the recipient enough to be opened. Here is a guide to crafting email subject lines that get readers to open them.
Depending on your audience and context of the email, there are a few different approaches to take. One rule to go by is to keep your subject lines as relatable and personable as possible.
According to Unbounce, a message with the subject line, “Steve, where are you?” achieved a 43 percent open rate, compared to a Mail...