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Why FitBit’s Purchase of Pebble Matters to Businesses

Why FitBit’s Purchase of Pebble Matters to Businesses

Smartwatch enthusiasts now have one less brand from which to select, as rival Fitbit has successfully taken over the former Kickstarter project Pebble’s business. For companies that rely on software for their mission-critical tasks, lessons learned from the end of Pebble reminds business owners that, when it comes to innovative technology purchases, there is always a bit of risk.

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