NDYNAMICS Blog

Last year, a Washington DC restaurant called the Serbian Crown was forced to close its doors to the public. Instead of chowing down on delicacies such as lion, horse, and kangaroo meat, customers can now only sink their teeth into disappointment. The reason? A nasty Google Maps hacker, and lack of brand management to help clean the mess up.

We talk a lot about how downtime experienced from a technology issue like a server outage can destroy your company’s productivity. Yet, we’ve not distinguished between the different types of downtime, with the worst kind being pure and unadulterated downtime. What is pure downtime and how can you dilute it?

Cat Herding: The attempt to control or organize a class of entities which are uncontrollable or chaotic. Implies a task that is extremely difficult or impossible to do, primarily due to chaotic factors (Wikipedia). Does the humorous concept of cat herding sound like your current approach to IT management?

The Internet makes marketing your business much easier, but it's not that way for everyone. A restaurant in California has responded to the standard Internet marketing strategy with an out-of-the-box method of its own. David Cerretini, co-owner of the Italian restaurant Botto Bistro, has told his strategy to USA Today; "I want to be the worst restaurant in the San Francisco area!"

A business owner must understand the licensing status of their company's software, but this has grown more complicated since the inception of the Internet. If you feel like your employees, or maybe even your corporate culture survives off of pirated software or applications, or stuff you found "for free" online, then your business could potentially suffer from legal issues.