Microsoft and Apple have been at the forefront of personal computing since the 1970s. The competition has caused partnerships and strain between the two companies and in the interim, created hardware and software that would change the world. Although the two companies will be forever linked, they both are betting on mobile, and for good reason.
Anyone who has been following the recent trends in technological growth will come to the conclusion that mobile technology is more popular, and has taken its rightful place at the head of the pack. 2014 may see even more drastic shifts toward the mobile revolution, cementing its place as the preferred mode of computing.
For the past decade, touch-screens have changed the way that we as a society touch technology, and have greatly increased the mobility of business in that short time. This trend started with the smartphone, then spread to the 10-inch tablet and larger tablets - perfect for watching YouTube videos, Netflix, or other media consumption.
Microsoft has changed its tune recently. They have made a serious push to take advantage in the mobile computing explosion by creating software that is designed specifically for the mobile device user. When the software giant released Windows Phone 8 in the fourth quarter of 2012, many thought it was only a matter of time before the software would resonate with mobile users. Unfortunately for Microsoft, the smartphone market hasn't been as friendly as the home and business computing market, and Windows Phone 8 has been a thorough disappointment.
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