When we start working with a new client, we’re often left surprised at their data backup and recovery strategy. It’s not always that they don’t really have a strategy for it (although this happens more than we’d like to admit), it’s just how sure many of them are that they don’t need to spend a lot of time and effort on it. This ambivalence is a major mistake that often leads to hardship. Today, we will talk a little bit about why backup is such a big deal.